I’m often asked which is the best method of getting quality visitors to a website; is it Pay Per Click Management or Search Engine Optimization? Without taking into consideration many other techniques that generate high quality visitors for a website, let me address the PPC vs. SEO question.
Before getting into this, let me start by saying, that for most business owners with a website, their first question should not be PPC or Hartford and/or Denver SEO Companies, but what do they want to happen when someone visits their website. Does the website owner sell products? If so, are they simple products that can be purchased online with a credit card, with minimal product information, and just the need to answer basic questions using a FAQ page? Or are the products more expensive and complicated, potentially requiring a phone call or possibly a visit from a sales person? The same types of questions need to be answered for service businesses as well.
For low cost products that are very competitive, meaning there are lots of websites that sell similar products, PPC may be too expensive on a per click basis. As an example, the keyword/phrase “replacement ink cartridges” have lots of bid competition on Google (over 100 PPC advertisers). One click on a popular PPC keyword/phrase like “replacement ink cartridges” on Google can cost $3-$5 or more.